www.armedangels.com
ARMEDANGELS was born in Germany in 2007 out of a desire to challenge the status quo of the fashion industry. The founders believed that fashion could be both beautiful and responsible — a force for good that respects people and the planet. What began as a passion project has grown into one of Europe’s most recognizable ethical fashion brands, known for its modern, minimalist aesthetic and unwavering commitment to sustainability. The brand’s mission is rooted in fairness, responsibility, and transparency. They seek to lead a movement against fast fashion by showing that ethical production, ecological materials, and great design are not mutually exclusive. Their slogan, “We are not here to make fashion. We are here to change it,” encapsulates their values and their radical approach to industry reform.
Sustainability is at the core of every decision ARMEDANGELS makes. The brand uses only certified organic and recycled materials, including organic cotton, organic wool, TENCEL™, and recycled synthetics. Their products are free from toxic pesticides, synthetic fertilizers, and harmful chemicals, ensuring safety for both the planet and those who wear them. ARMEDANGELS is a pioneer in sustainable denim with its DetoxDenim line — a collection produced without harmful chemicals, using significantly less water and energy than traditional denim. They invest in circular design principles, develop garments for longevity, and continually explore innovations in closed-loop systems and biodegradable fibers. All garments are made under fair labor conditions in certified factories, primarily located in Europe and Turkey. The company partners only with suppliers who share their strict environmental and social values and conducts regular independent audits to ensure compliance.
What distinguishes ARMEDANGELS is their combination of style, activism, and integrity. Their collections reflect a contemporary, clean design aesthetic — gender-inclusive, timeless, and highly wearable — while being deeply rooted in activism. The brand doesn’t shy away from taking a stand. Through bold campaigns and collaborative actions, ARMEDANGELS raises awareness about social injustice, climate breakdown, and overconsumption. Their transparency is another major differentiator. They openly disclose their supply chains, pricing structures, and environmental footprint, empowering consumers to shop more consciously. Their online platform includes detailed impact statistics, showing how much water, CO₂, and energy is saved with each product.
ARMEDANGELS holds several leading certifications that reflect their environmental and ethical standards. These include Global Organic Textile Standard (GOTS), OEKO-TEX, Fairtrade, and they are a certified BCorp — an endorsement of their high levels of social and environmental performance. They collaborate with like-minded organizations and NGOs to extend their impact beyond clothing. Past partnerships have included working with Clean Clothes Campaign and Fashion Revolution, contributing to broader industry reform. Additionally, ARMEDANGELS reinvests part of its profits into climate protection and social justice initiatives, including reforestation programs and support for garment workers’ rights. By consistently aligning its operations with its mission, ARMEDANGELS has become a role model in the sustainable fashion world — proving that fashion can be a force for change.
