www.namuk.com
Founded in 2016 by Franz Bittmann in the Swiss Alps, namuk was born from a desire to create high-quality, durable outdoor clothing for children. Inspired by his own son's adventures and the shortcomings of existing children's wear, Bittmann leveraged his 20 years of textile industry experience to develop garments that allow kids to explore nature freely and comfortably. The brand's mission is to foster a love for the outdoors in children by providing them with functional, sustainable, and stylish clothing. namuk values innovation, sustainability, and the joy of childhood exploration.
namuk is deeply committed to sustainability, integrating eco-friendly practices at every stage of production. The brand uses materials like PrimaLoft® Bio™, the first biodegradable insulation made from 100% recycled synthetic fibers, and GOTS-certified organic cotton. Their products are designed for longevity, with features like reinforced seams and durable fabrics that withstand multiple seasons of wear. namuk also offers a repair service and a ReUse platform, allowing customers to buy and sell pre-loved namuk clothing, thereby extending the life cycle of each garment and reducing waste.
namuk stands out for its combination of Swiss precision, innovative design, and a child-centric approach. The brand incorporates unique features like hidden suspenders, drop seat zippers for easy bathroom breaks, and built-in garbage pockets to teach environmental responsibility. Each product includes multiple name tags, encouraging the passing down of garments from child to child. namuk's exclusive focus on children's outdoor clothing allows for specialized designs that meet the specific needs of young adventurers, ensuring comfort, functionality, and style.
namuk partners with factories audited under the Business Social Compliance Initiative (BSCI), ensuring fair labor practices and environmental responsibility. The brand's use of GOTS-certified organic cotton and PrimaLoft® Bio™ insulation reflects its commitment to high environmental standards. Collaborations with renowned brands like Lowa and Giro have led to co-branded products, expanding namuk's reach and impact. The ReUse platform not only promotes circular fashion but also contributes to approximately 5% of the company's annual revenue, demonstrating the viability of sustainable business models.
